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AFRICA FASHION FESTIVAL - WELLINGTON
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Description
Africa Fashion Festival celebrates Africa's vibrant and diverse culture and incredible creativity in New Zealand through fashion, design and creative arts.
The inaugural Africa Fashion Festival in New Zealand kick starts this year in Wellington.
Africa Fashion Festival will promote and showcase designs from some of Africa's most esteemed labels and give festival attendees a unique experience and different perspective of Africa.
Designer collection line-up includes:
- Akosua Afriyie-Kumi, AAKS – Ghana
- Afua Dabanka, Mo-Saique Shoes – Ghana/Germany
- Nana Brenu, Studio 1981 – Ghana/Italy
- Nana Osei Boateng, Bohten – Ghana/Canada
- Nana & Afua Dabanka, MONAA – Ghana/USA/Germany
- Chido Dimairo – Zimbabwe/New Zealand
- Zainab Sokona-Whyte, Sokona – Mali/New Zealand
A focus of the festival will be empowering first and second generation Africans in New Zealand to connect with, embrace and proudly share their culture. The festival will cater to a wide audience and will include live performance by emerging African artists.
The festival will also support the establishment of three key social initiatives for young Africans in New Zealand and across parts of Africa, in collaboration with the designers who are showcasing their work:
- a mentoring programme in New Zealand to empower young Africans to be more engaged in their communities
- a three-month internship programme
- supporting education through the launch of our book club initiative.
Organised by
Our Story
OUR STORY
ADJOAA is an internationally-focused Social Impact Enterprise providing tailored solutions, brand visibility and commercial opportunities for emerging and established African fashion designers and artists in the Australasian region to support economic and social advance in Africa.
OUR PLATFORMS
Our Social Impact Enterprise ADJOAA comprise three impact platforms:
- Africa Fashion Festival – an annual fashion show, showcasing emerging and established African designers and artists and connecting them with potential buyers, stockists, magazine editors and influencers.
- A-Collective – an online retail platform offering a curated selection of luxury African fashion brands and contemporary accessories to consumers in the Australasian region. The platform is to be launched at the end of April 2017.
- Showroom 67 – a brand representation and advice for African fashion brands and contemporary artists.
OUR MISSION
To create social change through fashion and art by supporting African designers and artists who are committed to advancing African's economic and social development through job creation, education, vocational training and mentorship.
We exist to demystify Africa by challenging stockists, buyers and potential customers in the Australasian region to discover new opportunities and to fall in love with luxury brands from the Continent of Africa.
OUR SOCIAL IMPACT
We believe ‘‘education is the most powerful weapon which you can use to change the world’’ and want to support education, skills training and job creation across Africa through the work we do with our Social Enterprise ADJOAA.Consistent with this principle, we will invest 10 percent of our proceeds in education and skills training for young Africans in New Zealand and across Africa in collaboration with the designers and artists we work with by supporting:
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a mentoring programme to empower young Africans in New Zealand to engage in their communities.
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a year internship for three talented design graduates with our Social Impact Enterprise ADJOAA and one of our participating designers.
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education in parts of Africa through mobile libraries and book club initiatives within selected schools and communities in the countries of the participating designers.
OUR PHILOSOPHY
ETHICAL MANUFACTURING
We work with designers and artists who are committed to creating jobs and providing better conditions for their workers.
MISSION DRIVEN AND IMPACT FOCUSED
Our focus is job creation, skills training and enabling opportunities for responsible investment in human capital and infrastructure in Africa.
SUSTAINABLE SOURCING
We work with brands that are socially and environmentally responsible and are willing to adopt sustainable practices.
TRANSPARENT AND INNOVATIVE PRACTICES
We believe in transparent business practices, investing in innovation as well as revitalising and preserving traditional manufacturing techniques.