CreativeMornings /AKL with Special Group
Friday, April 27, 2012 from 8:00 AM to 9:30 AM (NZST)
Auckland, New Zealand
Tickets will become available* Monday 23 April, 11am.
NOTE: Please be ready to sign up promptly at 11am to grab a spot! And do let us know asap if you will not be able to attend so we can free up your ticket - Thanks!
LIMIT: There will be a limit on coffee, pastries and seats... First in, first served!
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CreativeMornings/Auckland with Special Group
Friday 27 April, 8:00am - 9:30am.
Loft 503, Achilles House
To give you a taster of the Semi-Permanent speaker line-up in Auckland for 2012, we have the pleasure of Michael Redwood from Special Group sharing his creative insights into one of their most innovative campaigns of the past year, its brand campaign for Unitec.
In a paradigm-changing strategy three Unitec students were followed (and filmed) throughout the year. Their progress was documented, warts and all, and formed TV and online content that was used as TV commercials, and at the end of the year a one hour documentary that was screened on TV3 and FOUR. The campaign "Change Starts Here" is credited with driving a 50% increase in awareness, and a 20% increase in enrollment on the previous year.
Michael has spent the past two decades helping build New Zealand's best brands at Colenso BBDO and Saatchi & Saatchi. He joined new start-up creative company Special Group in 2009 as managing partner, and has helped drive its success as New Zealand's fastest-growing agency (and the country's 16th fastest-growing company). Over the past two years Special has won 9 BEST design awards and 12 gold AXIS advertising awards, as well as the prestigious Cannes Lion Grand Prix for the best direct campaign in the world in 2010.
Our next event will be hosted by the generous folks over at Loft 503, Achilles House, 8 Commerce St, Auckland.
CreativeMornings is a free monthly morning gathering for creative types. Each event includes a 20 minute lecture, followed by a short group discussion. The gathering begins at 8:00am with the topic presentation starting at 8:30am and everyone taking off for work by 9-9:30am.
When & Where
CreativeMornings is a free, monthly breakfast lecture series for creative types.
Started in NYC by Tina Roth Eisenberg, founder of swissmiss, CreativeMornings has chapters around the world including New York, Chicago, London, Zurich, LA, San Francisco, Berlin, and Auckland among others.
For the latest info on upcoming CreativeMornings, head over tocreativemornings.com, sign-up to our newsletter or follow us@Auckland_CM.
CreativeMornings/Auckland is organised by Jade Tang and the awesome team of volunteers.
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