At-Event Revenue Workbook: Calculate Your Profits From Food, Drinks, & Merch

A third of event professionals generate the majority of their revenue from sources other than ticket sales. But visibility into those lines of revenue has been largely lacking. Nearly 10% of event creators aren’t sure how much of their profit comes from food, drinks, and merchandise.

If you simply add up your event’s total revenue from before and during your event, you’ll miss out on greater insights that can grow your business. You need to know what drives your attendees to spend at your event — or put their wallets away.

Download this workbook from Square and Eventbrite to forecast your at-event revenue from sales of food, drinks, and merch. In minutes, you can use the Excel template to:

• Identify your most (and least) profitable inventory
• Better select vendors and avoid overstocking onsite
• Discover areas of opportunity to increase sales at your event — and delight your attendees in the process