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How to Create Your Event’s Facebook Advertising Strategy

Two billion people use Facebook every month — and you’re one of them. But even if you're familiar with the platform, creating ads for your event is complex. Use this tipsheet to learn how to build a Facebook Ad strategy customised for your event — and tailor your campaigns to increase your ROI and revenue (or ticket sales).

If your target audience (aka potential ticket buyers) is online, they’re probably on Facebook. That’s why 74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.

By mastering your Facebook Ads strategy, you can increase traffic to your ticketing or registration page, and turn more of those views into sales. Download this tipsheet to learn how to:

  • Build interest through your Facebook Ads funnel
  • Test your assumptions
  • Define your Facebook Ads ROI

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