If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. You could be losing ticket sales. And that’s a shame, because it’s very easy — and can be free — to create an event website.
You might already be using Facebook Events as your online presence. But a Facebook Event isn’t enough on its own to reach everyone who might be interested in your event.
To improve your reach, boost your event brand, and optimise ticket purchase, you need an event website. Here’s why, and how to create one in minutes.
Why you need an event website
A website makes you look professional, which in turn makes your brand “trustworthy”
The very existence of your event website tells people you’re a serious brand. If you don’t have one at all, you come across as amateur and potentially untrustworthy.
But not just any site will do. It takes 50 milliseconds for someone to form an opinion about your website (and your event). You have to make a good impression and also grab attention.
The best sites are as simple and straightforward as they are well-designed. A pro designer can certainly help you create a beautiful custom site. But you may not have that kind of budget, and besides, there’s a standard flow to event websites that can be replicated easily.
It will help you attract new people
If you sense there’s a greater audience for your event than those who’ve attended in the past or follow you on social media, you’re right. The growth of your event depends upon new people finding out it’s happening. And one of the sources of that fresh traffic should be web search engines like Google.
Using search engine optimisation (SEO), you improve your ranking on search results and increase the number of people who find you online. Tools like Google Keyword Planner can help you control your SEO. Additionally, if you use Eventbrite, our high domain authority will help you show up in search results.
It gives you a place to route any advertising back to
If you’re using any type of online marketing or advertising, you need a place to send people to when they click. Another valuable use for your website is to have a place where people who find out about you can “land.”
When they do land on your site, make sure that what they see matches what they were interested in finding out. (More on that below.)
It helps guide attendees through their decision-making process
Every place your potential attendees see your event online becomes part of their “path to purchase.” Your website is particularly important because you have full control over its contents, including the steps people take to buy tickets.
When people land on your homepage, they should be shown words and images that help them imagine themselves at your event. They may choose to explore more detail from there. What’s your speaker lineup? What does the day’s schedule look like? You have room for all of this information on your website.
What your website should include
Now for what goes on your site. The following components are must-haves:
- Your event name and logo front and centre: You don’t know where your visitors are coming from, so don’t assume they know what’s going on
- The top-level details: Date, time, place
- Compelling header images: Prominent photos near the top of your page that give visual cues about your event’s vibe and promise
- A way to buy tickets: Ideally, without leaving the site
If you can, these two things are also excellent additions to a home page:
- A description: Without getting too verbose, paint a picture of your event in words
- Social proof: Quotes, testimonials, or social media posts from others who’ve loved your event (70% of customers refer to social proof before making purchases)
Now you know why and what. Here’s how.
How to create your free event website
You can use Eventbrite to create a free website for your event. When you set up an event on Eventbrite, you automatically create an event page that can be used as your website homepage.
Eventbrite’s event pages contain all the relevant content you need to promote your event, along with bonus features such as Google Maps, category tags, and a link to “Add to Calendar.” Most critically, users can sign up for your event right from the site or the Eventbrite app on their phone.
Create your free event on Eventbrite today.