Tools
- The Three Whys
- culture+brand model
Who should attend
Impact-minded entrepreneurs, business operators, and commercial enterprises who are ready to enrol others in their cause, and wish to:
- increase their skills in defining their key stakeholder groups, identifying their meaningful characteristics, and determining where their mutual interests intersect
- refine and practice their elevator pitch
- capture their impact story in a way that’s both compelling and authentic.
Outcomes
Developed personas for their important stakeholder groups and understand how to appeal to their interests. A practiced elevator pitch for a chosen audience, and a documented story that contains foundational elements that can be repurposed according to the focus of their different stakeholder groups.
