Health Products: Advertising Under the New Code

Join ASA Chief Executive Hilary Souter and TAPS Adjudicator Nicola Pearce for a practical guide to advertising health products in New Zealand under the new Therapeutic and Health Advertising Code. Learn what’s changing for advertisers, agencies, and influencers, and how to ensure your campaigns are compliant and responsible.

This webinar is one of a four-part series provided free of charge by the ASA to members of the advertising industry:

• December 2025: Overview of the new Therapeutic and Health Advertising Code

• Wednesday 11 February: Medicines and Medical Devices: Advertising Under the New Code

• Tuesday 17 February: Health Products: Advertising Under the New Code

• Wednesday 25 February: Health Services: Advertising Under the New Code

What you’ll learn:

• Key compliance requirements for health products: mandatory information, truthful claims, and protection of vulnerable audiences

• What is considered a Health Product under the new Code

• Permitted claims and the evidence required to substantiate them

• Responsible use of testimonials, endorsements, influencer content, and moderation of user-generated content

• The TAPS pre-vetting service: how it works and why it’s recommended

• Compliance and complaints: ASA and Medsafe processes, and the importance of ongoing compliance

I’m not sure if this webinar applies to my product. What is a Health Product and is my product considered one by the ASA?

Health Product means products often referred to as natural health products or complementary health care products. Health Products include:

• herbal products

• dietary supplements

• homeopathic products.

The ASA defines a Health Product as having the primary purpose of providing support for an individual’s normal and natural health.

Who should attend?
Advertisers, agencies, media platforms, influencers and content creators, in-house legal teams and advertising law professionals or anyone in your organisation who is involved in the creation or placement of ads for health products.

Q&A:
15 minutes at the end of the session will be allocated for live Q&A.