Health Services: Advertising Under the New Code

Join ASA Chief Executive Hilary Souter and TAPS Adjudicator Nicola Pearce for a briefing on the essentials of advertising health services under the new Therapeutic and Health Advertising Code.

This webinar is the final in a four-part series provided free of charge by the ASA to members of the advertising industry:

• December 2025: Overview of the new Therapeutic and Health Advertising Code
• Wednesday 11 February 2026: Medicines and Medical Devices: Advertising Under the New Code
• Tuesday 17 February: Health Products: Advertising Under the New Code
• Wednesday 25 February: Health Services: Advertising Under the New Code

What you’ll learn:

• What counts as a health service under the Code, and the rules around health support claims
• Key compliance requirements for advertising health services: mandatory information, truthful claims, and protection of vulnerable audiences
• Types of claims and the substantiation required to prove them
• Guidance on testimonials, user-generated content, and moderation strategies
• Practical tips for social media, influencer advertising, and website compliance
• Key takeaways for substantiating claims and avoiding common breaches

I’m not sure if the webinar applies to my service. How does the ASA define health services?

Health Service means a service that offers:

• a method of treatment for one or more medical conditions or
• support for normal healthy body functions.

Providers may or may not be registered health professionals (as defined in the Medicines Act) and may include (but not limited to) services for medicines, surgery, physiotherapy, nursing, rehabilitation, diagnostics, psychotherapy, counselling, fertility, sterilisation, relaxation massage, homeopathy, hypnotherapy, naturopathy, chiropractic, acupuncture, traditional Chinese medicine and ayurvedic medicine.

Health Service Provider means anyone offering a Health Service who is not regulated by the Health Practitioners Competence Assurance Act.

Who should attend?

Advertisers, agencies, media platforms, influencers and content creators, in-house legal teams and advertising law professionals or health service providers, and anyone involved in promoting health services or making health-related claims.

Q&A:

15 minutes at the end of the session will be allocated for live Q&A.