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50 Shades of Marketing Gravity –The Trilogy

The Accountants' RePublic

Tuesday, 2 October 2012 at 1:00 pm - Tuesday, 16 October 2012 at 2:30 pm (NZDT)

50 Shades of Marketing Gravity –The Trilogy

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
The Client Service Plan - 2nd October Ended $250.00 $0.00 $37.50
50 Shades of Marketing Gravity - 9th October Ended $250.00 $0.00 $37.50
Sales = Follow up plus execution - 16th October Ended $250.00 $0.00 $37.50
The Complete Trilogy Ended $500.00 $0.00 $75.00

Share 50 Shades of Marketing Gravity –The Trilogy

Event Details

Full programme

 

What do DJCA, Astill Hawke, Resolve Accountants, Rural CA  have in common?

They’ve implemented smart client service plans with pricing certainty, they understand how to apply marketing gravity and they get that sales simply equals follow-up. THEY’RE ALSO GROWING LIKE CRAZY.

Join me and your peers in three 90 minute webinars. You’ll learn that marketing gravity is no grey matter. It’s black and white and it’s simple. We’ll share with you more than 50 actions that will create both organic and new client growth.

These high-value webinars encapsulate every successful marketing and sales technique we’ve ever applied in the many firms we’ve worked with in more than 10 years of roll your sleeves up coaching.  Qualifies for CPD.

Book all three webinars and pay for two!.

Attendees will receive comprehensive templates and samples, covering many of the topics listed in each session. 

Part 1 - The Client Service Plan

This action packed 90 minute session covers:
 

The choice of ‘yeses’ – Why service plans work. Building, pricing, marketing & selling your plans. Avoiding common pitfalls – Underpricing & over scoping. Dealing with part years.  Avoiding scope creep & write offs.  Pricing add-ons. Outsourcing onboarding. Client delivery – Making sure it happens.


Your Presenters

  • Viv Brownrigg, The Accountants' RePublic
  • Michelle Hill, ReSolve Accountants
  • Lawrence Field, Rural CA
  • Kirsten Hawke, Astill Hawke

Tuesday 2nd October, 1 pm - 2.30pm

$ 250 plus GST

 

Part 2 – 50 Shades of Marketing Gravity

Hold on to your seats. So much to cover here that Viv will scarcely draw breath…

The three immutable laws of marketing the accounting business. Service plans recap. Press kits, design & distribution. Testimonials & case studies. Web presence. Simple client education programmes. Establishing & working spheres of influence. Attracting Start-up businesses. Client events. Referral systems. Position papers & disturb articles. Vimeos. Industry specialisation & franchisors. Expos & conferences. Newsletters - The new way.  Email based marketing - simple rules. Anti-spam mindfulness. Social media – (Linkedin, Twitter & Facebook). Service Add-ons that work. Your marketing strategy & actions plan.


Presenter

  • Viv Brownrigg, The Accountants' RePublic

Tuesday, 9th October, 1 pm - 2.30pm

$ 250 plus GST

 

Part 3 – Sales Equals Follow Up Plus Execution

This 90 minute session covers:

 

CRM systems for tracking follow up. Reminders & interactions. Warming up your leads without stalking them. Staying in touch & adding value. Engagement & onboarding. The Welcome Pack – showing the love. After onboard care. Your 'Marketing On' time.Making marketing & sales a 'normal' activity.


Presenter

  • Viv Brownrigg, The Accountants' RePublic

Tuesday, 16th October, 1 pm - 2.30pm

$ 250 plus GST

 

Have questions about 50 Shades of Marketing Gravity –The Trilogy ? Contact The Accountants' RePublic

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