The Auckland MBA Alumni Club (AMBAAC) is excited to invite you to join us for an evening of conversation with Ken Brickley, the CEO of MacroActive.
To watch the event online, via Zoom, please use the following link:
https://auckland.zoom.us/j/91674050776
Password: AMBAAC
Our AMBAAC conversation will explore Ken's experiences and the challenges faced in successfully growing a New Zealand company operating around the world. As usual - the conversation format will be informal, and we encourage members to bring questions to inspire a lively discussion.
Refreshments will be provided from 6pm on the Level 3 social bridge, before we move into Room 325 at approx. 6.30pm.
Parking is available under the Sir Owen G Glenn Building on 12 Grafton Road - information about parking rates here.
Ken Brickley
Ken Brickley is the CEO of MacroActive where he is leading the profitable growth and organisational expansion of their world class and award-winning team.
With his expertise in marketing and business development, Ken’s passion lies in helping clients scale their business and achieve maximum impact. When he's not meeting with his team or growing MacroActive, you'll find Ken on the phone, pacing the boardroom or an airport lounge, passionately coaching our top trainers on their growth strategies. With over 25 years’ experience growing and scaling businesses, Ken finds MacroActive to finally be the thing that combines his deep knowledge of digital marketing and online sales, with truly meaningful work.
Ken’s mission with MacroActive is to make the world a happier, healthier place to live, one influencer at a time.
Generally, Lifetime Value (LTV) / Customer Acquisition Cost (CAC) ratio over 3, and with CAC payback less than 12 months, is signalling sales and marketing efficiency, as well as customer profitability. With an LTV:CAC of 7.1 and a CAC payback of 1 month, Ken is now recruiting across all departments of the company as they begin scaling. Ken has more than 25 years of sales, marketing, and management experience across the software landscape, from start-ups and mid-market to corporate.
For more information, please email info@ambaac.org
The AMBAAC team
