This interactive workshop looks at simple and effective digital marketing strategies to understand your customers and grow your business.

Designed to help Pacific business owners, sole traders and entrepreneurs reach their business goals, this workshop is packed full of tools, tips and business examples.

You’ll learn:

• How to rethink your customers’ needs using behavioural personas and identify what drives their needs
• Create a customer journey
• Tailor your business offering
• About marketing mix
• How to frame business opportunities
• Assess and prioritise opportunities
• Plan and measure success

Gain practical ways of understanding your customer, how to reach them and how to position your business.

At the end of the workshop there is also opportunity for networking over dinner which is provided.

We hope you can join us.