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Be Route Ready - Taking your F&B Product to the Fuel & Convenience Channels

Patrice Feary

Wednesday, 13 September 2017 from 9:00 am to 12:30 pm (NZST)

Be Route Ready - Taking your F&B Product to the Fuel &...

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
General Admission 13/09/2017 $350.00 $0.00 $52.50

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Event Details

Estute+ - powered by KPMG in partnership with FoodSouth, Foodstuffs, Progressive,
Nielsen and IRI brings to you a one of a kind workshop series for F&B
manufacturers looking to improve their effectiveness.

With the growth of consumers purchasing on the go, food and beverage share in
convenience is increasing. This workshop will show you how to prepare to pitch
your product into the major route channels including Z, BP, Mobil, Gull and
Caltex.

Outcomes of this workshop:

Understand the fuel channels to market and how to approach buyers.

Define your products consumer value proposition in a cluttered route market.

Identify what your product delivers  to the retailer from their perspective and how to communicate it.

Understand how national route retailers and category teams work operationally and tactically so you can deliver to their expectations and develop your sales channels to market and what is required to deliver to each.

Understand and develop your sales channels to market and what is required to deliver toach.

Identify your next steps and take  away the plan.

*To find out if you are eligible for a subsidy please register at
https://app.regionalbusinesspartners.co.nz/Business/SelfRegister

 

Post Workshop Personalised Priorities Session – 30 mins

In this quickfire one on one session (to be scheduled with Patrice) we
troubleshoot your key opportunities and give you advice on how to deliver
against them. We help you set your top 3 priorities and identify what you need
to do to deliver against them

Have questions about Be Route Ready - Taking your F&B Product to the Fuel & Convenience Channels ? Contact Patrice Feary

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When & Where


KPMG
Level 3
62 Worcester Blvd
Christchurch, Canterbury 8013

Wednesday, 13 September 2017 from 9:00 am to 12:30 pm (NZST)


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Organiser

Patrice Feary

Patrice Feary, Director, KPMG

BComm Mktg BPhyEd

Patrice has over 20 years Consumer Markets and FMCG experience.  With an intimate knowledge and experience in the NZ grocery industry Patrice also spent a number of years in the UK managing commercial projects with some of the world’s biggest brands; Powerade, Coke, FIFA and XFactor, and retailers; including Tesco creating profitable growth strategies.

Patrice is results focused and assists you to identify, qualify and quantify your customers, markets, channels, segments and product plans to drive profitable growth. 

Patrice specialises in customer analysis and ensures that the customer is at the centre of commercial strategy.

Prior to joining KPMG Patrice was successful as a founding partner of estute+, specialising in strategy development and implementation with a portfolio of clients in all stages of development.

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Be Route Ready - Taking your F&B Product to the Fuel & Convenience Channels
Class Food & Drink

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