The North Asia Centre of Asia-Pacific is pleased to be able to provide the opportunity for our community to attend a subsidised workshop valued at $850, exclusively for exporting businesses looking to understand best branding practices in regard to North Asia.

Workshops are facilitated by Dr Matt Raskovic and Ziena Jalil

Guest Speaker: Mark Tanner

Drinks and nibbles are provided for a networking session after 5pm.

Guest speaker: Mark Tanner

Mark Tanner is founder and managing director of China Skinny. Since 2011, China Skinny has provided China-market growth strategies and research to brands including Nike, Adidas, Tourism Australia, Colgate, P&G, Panasonic, IKEA, Zespri, Fonterra and many other NZ brands. His views on China have been quoted in more than 200 international media outlets including the NY Times, Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and before Covid, was a regular keynote speaker addressing audiences around the globe. Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.