Building a Brand on Social Media
$421.44
Building a Brand on Social Media

Building a Brand on Social Media

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24 Johnston St

Level 4, Conference Room

Wellington, Wellington 6011

New Zealand

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Description

Building a Brand on Social Media

This one-day branding training is an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.

Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.

Session One: Course Overview


Session Two: What is Branding & Social Media

What is Branding?

What is Social Media?


Session Three: Building Your Social Media Branding Strategy

Key Ingredients for Your Branding Strategy

Pre-Assignment Review


Session Four: Identifying Your Social Media Audience


Session Five: The Key Social Media Platforms

Choosing the Right Platform for Your Brand

Making Connections

Looking at the Options


Session Six: Creating Brand-Focused Messages

What’s In a Message?

Making Connections

Dealing with Negative Feedback


Session Seven: Building Customer Trust

Making Connections


Session Eight: Developing a Communication Strategy

Developing Social Media Guidelines for Your Brand

Making Connections

Letting Others Speak For You


Session Nine: Reviewing and Revising

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time

Location

24 Johnston St

Level 4, Conference Room

Wellington, Wellington 6011

New Zealand

View Map

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