Building a Brand on Social Media
This one-day branding training is an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.
Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.
Session One: Course Overview
Session Two: What is Branding & Social Media
What is Branding?
What is Social Media?
Session Three: Building Your Social Media Branding Strategy
Key Ingredients for Your Branding Strategy
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Choosing the Right Platform for Your Brand
Looking at the Options
Session Six: Creating Brand-Focused Messages
What’s In a Message?
Dealing with Negative Feedback
Session Seven: Building Customer Trust
Session Eight: Developing a Communication Strategy
Developing Social Media Guidelines for Your Brand
Letting Others Speak For You
Session Nine: Reviewing and Revising
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan