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BUILDING A BRAND STRATEGY by The Engine Ltd (www.theengine.biz/business-cal...
Tue 16 May 2017, 1:00 PM – 4:00 PM NZST
Building a Brand Strategy – ½ day Valuable Workshop on The Brand, Digital Marketing & Social Media.
You will walk away being able to implement important tools straight away. There are some essential things to consider and some steps when you look at building a brand.
This session covers:
• Getting started - Summary of some steps to success
• Involve your team – Why get them involved?
• Discover – What you’ll need to develop valuable insights
• Define – How do I go about defining my brand’s personality?
• Develop – How do I create my brand-positioning?
• Sell in – How do I start?
A strategy is always built with data in hand. Whenever you build a strategy, it is important to understand the product, category, market and most importantly the consumer.
Digital marketing in today's world is all about targeting the right customer at the right time & right place. This is where relevant data plays a crucial role & with digital skewing more towards moment marketing, it becomes imperative to understand the behavior of the consumer, this has become an instant era. Digital is an important part of the marketing mix & is an extension of a larger 360 strategy which seeps into TV, Radio, Outdoor etc. Last but not the least digital serves a dual purpose which includes creating Brand awareness & measurability.
‘Social Media’ - An introduction to social media, the different platforms, how to make your content 'pop' and the basics you need to know with Facebook Ads to drive more people to your business.
‘Brands’ – Anthony Simons, director of Brandstorm. Anthony has spent the first 15+ years working alongside many business owners developing their brands and collateral, many times from the ground up. A super enthusiastic business man who gets results and works alongside company owners to achieve visible results, improving brands, adding value in creative ways to help sell brands to customers.
‘Digital Marketing’ – Mils & Max from The Web Company - Mils has been working in the digital marketing industry for the last 5 years. His focus over the years has been analysing the massive amounts of data that is available in the digital arena and using that information to form campaign strategies for his clients. With a special interest in search engine marketing and display advertising, Mils has a solid understanding of how to help businesses get the most out of their websites. Max is our media superstar. A 7-year pro Argentinian that excels at finding the right audience in the complex digital landscape and maximising results though search, display and remarketing campaigns.
‘Social Media’ - Jef Kay, director of easy social media. Jef has a 25 year background of business start-ups across a variety of industry sectors, and regularly presents to business owners with the tips and 'life hacks' learned along the way.
**Please note - Parking is roadside from the event and as such it is suggested that the attendee plan to be 20 minutes early to allow for parking**