Are you looking for ways of applying practical, market specific insights to your business?

The economic re-emergence of China has created many opportunities for NZ businesses, yet it has also created a very dynamic and highly segmented marketplace difficult to navigate.

In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape. The main areas of interest:

• Picking the right place: location and channel.

• Navigating the legal landscape: contracts and IP.

• Keeping pace with the market: dynamic micro-segmentation.

Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.

Event details

When: 13:00 - 16:30, Thursday 16 July and 23 July, 2020

Where: Live via Zoom (Zoom link will be provided prior to the event)

Cost: Free (limited to 25 places)

Presenters: Dr Antje Fiedler and Dr Ben Fath, University of Auckland Business School

About the presenters

Dr Antje Fiedler is Senior Lecturer in the Graduate School of Management (GSM) at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia, and employment relations. Antje is a member of the New Zealand Asia Institute and the Director of the China Studies Centre of The University of Auckland. She is a member of the Academic Advisory Team of the Southeast Asia Centre of Asia-Pacific Excellence. Her work has been published in international journals, such as New Political Economy, Human Relations and the International Small Business Journal.

Dr Benjamin Fath is with the Graduate School of Management (GSM) at The University of Auckland where he teaches on the MBA program. He has researched innovation, internationalisation and growth of NZ businesses for over a decade. His work has been published in journals including Australian Journal of Management, Human Relations, and the International Small Business Journal. Based on his research, he has designed and facilitated many practitioner workshops on business growth in Asia.

China Strategy Builder - Building NZ Business market readiness