Craft your content, grow your business (without burning you out or gobbling through budgets)
Designed to fit YOUR business.
Designed for you to take action
Time is precious, so let's make it count.
Join marketing trainer and coach Rachel Klaver for an engaging and powerful trianingtailored for service-based businesses.
We start with a one day in-peron event
And then build on our work over the next month with weekly online training together.
In our time together we'll create an effective content marketing strategy that's high on impact, and low on weekly effort.
We'll nut out the structure, create an action plan and then start writing, using tested templates and guidelines.
Numbers are limited to ensure you can get individualised help and support.
Here's what we'll cover over the two days:
DAY ONE
- We dig deep on content marketing strategy
- We build out your own action plan
- We plan out your content structure for the next 12 months
- We set goals for publishing your evergreen content
- We walk through recommended tools and platforms for your business
DURING THE FOLLOWING MONTH
- Using supported templates, guides and my help, you work through how to write each core content type
- You gain access to a broad range of other materials and supporting resources to help you implement all of your content stratgy.
- Yo'ull have coaching, feeedback and support from me as you take action, learn and explore your own style and experience your first successes.
(Everything will be taught for small business needs, rather than large organisations.
We'll be covering the following in everyday language, explaining all the marketing terms as we go)
Here's what's also included:
- A clear and jargon free walk through of the customer journey.
- Structure to build out your evergreen contebnt strategy.
- A clear, bespoke content marketing pathway to follow.
- Workbooks, worksheets and supporting resources.
- Tons of personal support and feedback.
- Understanding how to use AI without sounding like AI
- A month of free access to to my content marketing group resources, gtraining sessions and coaching support post workshop (with an option to continue monthly access for a nominal fee).
Who is your content marketing strategist and trainer?
Introducing your Content Marketing Strategist Rachel Klaver
Welcome! I'm Rachel Klaver, content marketing coach, marketing strategist and small business owner.
I’ve worked with over a thousand small business owners on their marketing strategy either in small groups like this, or one-to-one.
I use real language, story, and simple explanations to break down content marketing strategy.
I’m able to provide a range of options and ideas for you to use as you take action.
I want that for you.
(The other stuff: I work full time as a marketing strategist, coach and trainer. I co run our business Identify Marketing with my husband Rod. I've written 28 books, the last one on content marketing (it's called Be a Spider, Build a Web.). I write a fortnightly column for NZ's Stuff newspaper on marketing, and have two podcasts: MAP IT Marketing, and Confident Content. )
So... would you like to come join me?
Be prepared for VALUE - It's PACKED with goodness
This programme is just $1,400+gst per person.
(limit of two per business)
This workshop is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, contact me so we can put you in touch with your local Regional Business Growth Advisor if appropriate to discuss further
DON'T MISS OUT ON THIS VALUE PACKED, two day intensive - AND THE POSITIVE IMAPACT ON YOUR BUSINESS
DEFINE YOUR CONTENT STRATEGY. CREATE YOUR ACTION PLAN
This content strategy and marketing training intensive will get you ready to make the next 12 months a year of growth, and more profit. Get a handle on your content marketing, develop an action plan and know exactly what you need to do to create consistent marketing output targeted at the right people.
