Content Marketing Accelerator - Digital marketing strategy and training

Craft your content, grow your business (without the overwhelm or wasted effort)

Designed to fit YOUR business.
Designed for you to take action.
Time is precious—so let’s make it count.

The Content Marketing Accelerator is a one-day online intensive, followed by a month of group coaching, where you’ll build and implement a content marketing strategy that attracts your ideal clients, creates a need for your services, and helps them buy from you again and again.

How it works

DAY ONE (Thursday, April 3 · 9am – 4:30pm NZDT · Online)

We’ll work live together to:

• Dig deep on your content marketing strategy
• Build out your own action plan
• Map your content structure for the next 12 months
• Set clear goals for publishing evergreen content
• Walk through the recommended tools and platforms to support you
• Identify the priority actions to start bringing sales in sooner

This is a roll-up-your-sleeves workshop where you’ll get guidance, feedback, and tailored help from Rachel throughout the day.

THE FOLLOWING MONTH

You’ll have one FREE month of access to Rachel’s Content Masterweb group coaching, including:

One "your group only" session the following week to maximise your time

Four live group coaching calls (all recorded if you can’t attend)

A 15 minute one-on-one session within this month.

Templates, guides, and supporting resources

Coaching, feedback, and accountability as you take action

Practical training in how to create the right content (using AI strategically,without sounding like a robot)

What’s Included

✅ A clear and jargon-free walkthrough of the customer journey

✅ A structured evergreen content strategy tailored to your business

✅ A content marketing pathway you can actually follow

✅ A physical Workbook, worksheets, and supporting resources

✅ Live guidance, feedback, and accountability

✅ A month of Content Masterweb access

This one-day online event is LIVE & interactive—it’s not recorded, so you can focus fully on learning, applying, and getting real-time help.

Here’s what we’ll cover in our 4-part live intensive:

SESSION 1: Clarity & Mindset Reset (9:00 - 10:30 AM NZT)

• Checking and defining your goals
• Uncovering and resolving mindset blocks that might be holding you back
• Digging deep into your ideal customer’s needs

MORNING TEA/ CLEAR YOUR HEAD BREAK

SESSION 2: Content Strategy & Marketing Audit (10:45 AM - 12:30 PM NZT)

• Walking through the content needed for each stage of the buyer’s journey
• Auditing your existing marketing to identify gaps and opportunities

LUNCH TIME

SESSION 3: Social Media Action Plan (1:00 - 2:30 PM NZT)

• Creating a social media action plan broken down into each stage
• Identifying specific actions to implement immediately
• Introducing the core structures and building a priority plan

AFTERNOON TEA/ CLEAR YOUR HEAD BREAK

SESSION 4: Email Marketing Strategy & Lead Generation (2:45 - 4:30 PM NZT)

• Creating an email marketing plan that nurtures and converts
• Identifying lead creation strategies using Rachel’s tested methods
• Planning out your first four emails

Included in the day is a no-holds-barred sharing of the same techniques, structures, and support I use to great effect for myself and my clients.

What You Need to Attend:

• A clear idea of what you sell and who you sell to (we do check and work on both)
• A ChatGPT account (can be free—we’ll use it strategically, and I’ll teach you how)
• An open mind
• A commitment to make this your focus for the day
• An email marketing list (can be any size)

Who’s This For?

This is best suited for all business. The workbook is slightly skewed to service-based businesses. IF you're an ecommerce or retail business, please let me know prior to attending, as I've designed pages at best fit your type of business.

This is designed for small business owners who want to stop overthinking and start doing. If you’re tired of feeling stuck, this workshop will give you the structure, confidence, and strategy to get seen, get leads, and get sales, without the overwhelm.

Investment

💰 $800 + GST per person
(Limit of two per business)

This programme is registered with the Regional Business Partner Network, as a one-to-some training. To find out more, and explore if your business may be eligible for funding support, contact me and I’ll connect you with your local Growth Advisor.

Don’t miss out

The Content Marketing Accelerator is designed to help you define your content strategy, create your action plan, and know exactly what you need to do next.

Walk away with clarity, confidence, and a simple, stress-free content marketing system that brings in the right clients.

Who is your content marketing strategist and trainer?

I’m Rachel Klaver - a marketing strategist, content coach, and small business owner.

I’ve worked with thousands of business owners across New Zealand to help them build strategies that feel achievable, authentic, and effective. My approach is story-driven, jargon-free, and all about making content marketing simple to understand and easy to action.

Beyond coaching, I co-run Identify Marketing with my husband Rod, write a fortnightly marketing column for Stuff.co.nz, and host two podcasts (MAP IT Marketing and Confident Content). Together we own and run a retail/ecommerce business in Rangiora. (I'm a small business owner too!) I’m also the author of Be a Spider, Build a Web, which lays out my philosophy for content marketing.