Creating a Google Adwords Campaign
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Creating a Google Adwords Campaign

Creating a Google Adwords Campaign

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24 Johnston St

Level 4 - Conference Room 24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Creating a Google Adwords Campaign

1 Day

Includes:- Course Manual, morning & afternoon Tea

Google AdWords PPC teaches small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising.

In this one day training course, participants will learn how Google adWords work, what PPC means, the importance of correctly setting an adwords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

In this one day training course, participants will learn:

  • How Google AdWords work

  • What PPC means

  • The importance of correctly setting an AdWords budget

  • How to select keywords and set up ad groups

  • How to design a compelling ad

  • How to make adjustments to increase success


Participants can immediately apply what they learned and get started with their own AdWords campaign.


Session One: Course Overview


Session Two: Understanding AdWords Lingo

First Up, SEO

Pre-Assignment Review

AdWords Defined

How PPC Works


Session Three: Creating an AdWords Strategy

Planning

Choosing Keywords

Getting Good with Keywords

Long Tail and Short Tail

Understanding Ad Groups


Session Four: Creating a PPC Campaign

Setting Your PPC Budget

The Quality Score


Session Five: Designing Your Ads

Choosing Your Language

Persuasive Techniques

Keeping Your Eyes Open

Structuring your Ad


Session Six: Looking at Success

Understanding Key Metrics

Higher Clickthrough Rates (CTR) Help

Setting Up Split Tests

Using Google’s Display Network (GDN)

When to Ask for Help

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Google Certified Instructors

This course is delivered by experienced Certified Google Adwords Specialists and includes our comprehensive student workbook that makes a great reference tool for building your successful campaign to help you to generate more on-line customers.


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24 Johnston St

Level 4 - Conference Room 24 Johnston Street

Wellington, Wellington 6011

New Zealand

View Map

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