Over 40% of complaints to the ASA last year were about misleading ads.
Consumers complain for several reasons – for example, when ads don’t include adequate fine print, exaggerate claims or omit key information.
This webinar will provide you with the knowledge and tools to avoid misleading your audience and help ensure your ads comply with the New Zealand Advertising Codes.
The session runs for 45 minutes and will be held as a Zoom Webinar.
Join us at 2pm, Wednesday 23 July to learn about:
- Common mistakes with pricing and product claims and how to avoid them
- How to ensure fine print and disclaimers are clear to consumers
- Comparative marketing: best practices when comparing your products to competitors
- Understanding consumer takeout – the difference between what you intend to say, and how the consumer might interpret your claims.
- Factors considered by the Complaints Board when considering complaints
Who should attend?
This webinar is designed for anyone involved in the planning, production or delivery of marketing communications. It will be particularly helpful for agencies that develop marketing campaigns, legal professionals responsible for ensuring advertising compliance, SME operators, and individuals working in marketing or advertising.
Whether you're new to the industry or in need of a refresher, this course will provide valuable insights for compliance with NZ ad standards.
Are you a member? If you are a member or employee of an ASA member organisation such as ANZA, Marketing Association, or the Commercial Communications Council, or a media platform, you may be eligible to attend this webinar for free. Contact us at communications@asa.co.nz for more information.
Click here to receive further updates from the ASA, including decisions releases, newsletters and future training events.
There will be 15 minutes allocated for Q&A at the end of the session. Attendees are invited to send questions to communications@asa.co.nz prior to the webinar.
The ASA will undertake to cover the most common questions in the content of the webinar and follow up questions will be welcome at the end of the session.
