Creating intelligent content: How to automate personalised, one-to-one marketing at scale in 2020
Now more than ever as organisations we need to accelerate our digital engagement and use our content intelligently, sensitively and helpfully.
One of the only ways to connect with customers is digitally, and so the challenge for us as brands is how do we deliver a relevant and engaging experience at scale? And, within that, how do we make sure that we're tailoring the right content, to reach our audiences in the right ways, at the right time?
In this webinar, we'll discuss the importance of personalisation in delivering an outstanding customer experience and the challenges marketers face when it comes to delivering true one-to-one personalised journeys. We will then look how Episerver's new Content Intelligence and Content Recommendations can, through the power of AI, help marketers gain deep content insights and automate true one-to-one, personalised marketing at scale.
Why attend? If you're a marketer or business decision maker who has recently asked yourself...
• What content are our visitors/audiences viewing and engaging with?
• What are they looking for right now?
• What's working for our customers right now and what's not?
• What should we do more – or less – of as a result?
• How can we better personalise the content we're creating?
• Where should we put our time and effort?
• What's the ROI on our content creation investment?
Then this webinar will provide you useful insights and food for thought.
Following our discussion and short product demo, our team will conclude the session with a 10-minute Q&A.
