Digital in North Asia- Understanding growing digital economies

The workshop aim to build market knowledge and to place local experiences into useful context. Sessions bring in exporters to share their stories, and include current in-market COVID-19 research relating to each country.

This workshop builds your digital savviness by using examples from the digital landscape in China, S. Korea and Japan. The workshop focuses on developing a high-level appreciation of several important themes. It will provide participants with practical tools and tips. We will discuss the following topics:

• Navigating different online channels, and achieving fit?
• Digital first and what it means for my business
• Online retail ecosystems and the next wave of exporting
• Shoppertainment and how to reach the new consumer
• Building business partnerships in the age of Hyperconnectivity

Workshops are facilitated by Dr Antje Fiedler and Dr Ben Fath of the University of Auckland Business School, with contributions from in-market businesspeople and other experts.

Lunch and beverages are included.

*Unfortunately no specific dietary requirements can be met.

North Asia Cape

Established in 2017 by New Zealand Government, North Asia CAPE helps New Zealand businesses become more Asia-savvy and better able to take advantage of the opportunities that the North Asian region presents.

North Asia Cape offers a diverse suite of programmes designed to help businesses develop the skills necessary to navigate the economic environments of Greater China (including Hong Kong and Taiwan), Japan, and Korea. Our programmes include short courses, in-country professional internships, expert seminars, and networking opportunities.