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Domestic Tourism Research - info sessions for industry

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Meeting room, Paraparaumu Library

9 Iver Trask Place

Paraparaumu, Wellington 5032

New Zealand

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Event description
Find out what the latest tourism research from Colmar Brunton means for your Kapiti business.

About this event

Janet Tang, Research and Insight Adviser and Jo Heaton, Tourism and Visitor Economy Manager will discuss the latest research (domestic travellers) on the customer demand and tourism potential of the Kapiti Coast.

WellingtonNZ commissioned Colmar Brunton to undertake customer demand research to inform the Destination Management Plan for the greater Wellington region and districts, including Kapiti. This major study was carried out in December 2020, with some 1700 participants to determine the appeal to different domestic traveller market segments.

There’ll be plenty of time to discuss how this research might be applied to your business, including product development, marketing and how to work with Tourism New Zealand’s Domestic campaigns. This is valuable information for any business or group wanting to better understand the visitor economy.

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Date and time

Location

Meeting room, Paraparaumu Library

9 Iver Trask Place

Paraparaumu, Wellington 5032

New Zealand

View Map

Organiser Kāpiti Coast District Council

Organiser of Domestic Tourism Research - info sessions for industry

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