Janet Tang, Research and Insight Adviser and Jo Heaton, Tourism and Visitor Economy Manager will discuss the latest research (domestic travellers) on the customer demand and tourism potential of the Kapiti Coast.

WellingtonNZ commissioned Colmar Brunton to undertake customer demand research to inform the Destination Management Plan for the greater Wellington region and districts, including Kapiti. This major study was carried out in December 2020, with some 1700 participants to determine the appeal to different domestic traveller market segments.

There’ll be plenty of time to discuss how this research might be applied to your business, including product development, marketing and how to work with Tourism New Zealand’s Domestic campaigns. This is valuable information for any business or group wanting to better understand the visitor economy.