E-Mail Marketing for Success
$737.94
E-Mail Marketing for Success

E-Mail Marketing for Success

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Level 4 - 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Description

E-Mail Marketing for Success

Two Days 9.30am - 5pm

Includes Course Manual, Morning & Afternoon Tea

This interactive two day course covers the who, what, when, why, and how of a successful e-mail marketing campaign.

Course Overview Includes:-

Session One: Course Overview

Session Two: Getting to Know E-mail Marketing

What is E-Mail Marketing?

Glossary of Terms

History of E-Mail Marketing

Getting It Right


Session Three: Setting Up Your Audience

Gathering Contacts

Rules and Regulations

Staying Organized


Session Four: The Tools

Setting Up A Plan

Choosing an E-Mail Marketing Provider

Get Practical


Session Five: Designing Your Campaign Strategy

Looking at Your Campaign Strategy

What’s Your Campaign Strategy?

Going Beyond the Basics


Session Six: Crafting Messages for Each Campaign

Pre-Assignment Review

Crafting Your Message

The Message IS The Message

Designing an Eye-Catching E-Mail

Choosing the Right Design

Making Connections

Make This Easy


Session Seven: Good Habits Get Optimal Results

Be a Good E-Mailer

Smart Rules Apply

Conversions

Designing Content That Has Value

Developing Different Types of Content


Session Eight: What to Write

Give People What They Want

Be Green…Evergreen That Is!

Topic Generator

Let’s Get to Work


Session Nine: Subject Lines and Action Calls

Great Subject Lines

Action Items

Use Strategy with Your Call to Action


Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted

Key Metrics

Revenue Per E-Mail Sent

Timing Your E-Mail Message

Test Before You Send


Session Eleven: Test Driving

Making Connections

Writing Your Initial Welcome E-Mail

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time

Location

Level 4 - 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

View Map

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