When we became capable of consuming, connecting and creating on our own terms, with access to multitudes of others who share our passion for a show, movie, book, story, etc. the power of fandom began to show.

- Susan Kresnicka for Variety

Frenzied screaming aside, fans can bring an unexpected energy to your project, promoting it to their peers in ways that you never imagined. They can power up your project by funding it, sharing it, showing up for it and keeping it in the conversation.

Fans have created ‘Always blow on the pie’ t-shirts, Kiri & Lou birthday cakes, and wooden kitset figures of Jacinda and Ashley's 1pm daily briefings. Embrace them and mobilise them, just as Wellington Paranormal did with Covid Safety messages, Hunt for the Wilderpeople did with Instagram stickers, and Tākaro Tribe did with talking dolls, and you will reap the benefits.

These local productions engage fans to grow and cultivate a loyal audience and we want you to join their ranks. Find out what you can do, not just after release but during development and at all stages of production to feed the fans.

In this TALK, globally recognised speaker on fans and online communities Sacha Judd and Gemma Gracewood editor-in-chief at Letterboxd will go through some case studies to show the power of fans. They will discuss fans, merchandise, cosplay, conventions, and the delightful power of letting your audience help chart your project's course—all the way to a sequel, a franchise, a spin-off and beyond.

ABOUT THE SPEAKERS

Sacha Judd runs the Hoku Group, a family office combining private investments, early-stage tech ventures and a non-profit foundation. She was a founder of Refactor (a series of events around diversity in technology), and Flounders’ Club (a network for early-stage company founders). She speaks at conferences and in-house events on diversity & inclusion in the tech sector, fandom and online communities, and how fans will transform the world.

Gemma Gracewood (she/her) is the Editor-in-Chief of Letterboxd, the social network for film lovers. A producer, writer and director with a strong background in publicity and audience strategy, Gemma’s production credits encompass film, television and online series—with a bent towards arts, music and comedy. Gemma has also toured the world in (and managed) the Wellington International Ukulele Orchestra, been a press secretary with the Labour Government, and is Deputy Chair of the NZ Comedy Trust.

This TALK is presented in association with the Aotearoa Screen Publicists Collective. Script to Screen TALKS are made possible thanks to generous support from New Zealand Film Commission, Foundation North and White Studios. A special thanks to our venue sponsor TAPAC.