$115

Entering New Export Markets Seminar Series: Christchurch Event One - China

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Location

Otautahi Room

BNZ Centre, Level 4

101 Cashel St

Christchurch, Canterbury 8011

New Zealand

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Refunds up to 7 days before event

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Are you a New Zealand food and beverage company looking to export to a new market? Do you have the tools, knowledge and business know how to make the most of new export market opportunities?

Export consultants Katabolt, intellectual property specialists James & Wells, FoodSouth and New Zealand Trade and Enterprise have joined together to bring you a seminar series on entering new markets.

Each market has its own challenges, cultural differences and of course opportunities. This three-part series focuses on China, South East Asia and North America, and will cover how to make the most of entering a new market and overcoming the challenges that come from doing so. Each seminar will hear from invited guest speakers who will share their export stories.

For this first Christchurch event of the series, we will focus on China.

Katabolt will open your eyes to the possibilities of engaging with offshore partners and distributors to grow your business. We will talk through the importance of the qualification process and how you can prioritise the opportunities.

NZTE will outline how they have assisted companies such yours to succeed and the tools available to you.

James & Wells will cover the legal and cultural differences between markets, branding considerations, and the importance of ensuring your intellectual property strategy matches your business strategy.

This event is a must attend for food and beverage innovators looking to export and grow your business offshore.

With immense consumer demand for New Zealand food and beverage products and a huge amount of buying power, China is an attractive market for exporters. However, it is a market that is vastly different to New Zealand and one cannot be entered without understanding the business landscape. This seminar will cover:

  • How to create criteria for a potential partner based on your business’s long-term objectives – how do you know what skills they can bring to the table?
  • How to qualify those partners through validation calling and desk research
  • How to create criteria for a potential distributor based on your business’s long-term objectives – how do you know if they are the right fit?
  • How to qualify those distributors through validation calling and desk research
  • Legal considerations – what is registerable? do you own your brand? commercial perspective, benefits of an IP strategy
  • Working across borders – cultural differences, importance of agreements, who you are collaborating with
  • How to look for you market channel opportunities
  • Developing branding for the Chinese market

With guest speaker Pam Whitfield, Assurance Marks Manager of AsureQuality sharing AsureQuality’s export story, this is one seminar you cannot afford to miss.

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Date and Time

Location

Otautahi Room

BNZ Centre, Level 4

101 Cashel St

Christchurch, Canterbury 8011

New Zealand

View Map

Refund Policy

Refunds up to 7 days before event

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