Free

Entrepreneur Masterclass #1 - Start with the Problem

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Venture Taranaki

25 Dawson Street

New Plymouth, Taranaki 4310

New Zealand

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Venture Taranaki- Powering the Taranaki Entrepreneurship Ecosystem presents: Masterclass #1: Start with the Problem

About this Event

Start with the Problem

Don’t let your business be based around a product searching for a problem. Join Graham Nelson and Katherine Blaney from Startup Taranaki as they unpick why it’s important to define and deeply understand the problem you are solving for your customers. Being able to see the scale and severity will provide you a much better foundation than jumping to solution and features first.

In this free workshop you will:

  • Learn how to identify meaningful problems to give you a starting point for innovation
  • Get practical tools to help you validate your problem
  • Create a problem statement that allows you to work towards a solution

About the deliverers:

Graham Nelson has 20+ years experience as a UX designer solving real world problems through research and design. Graham is also the founder of Manifold Co-working Space, home to a vibrant community of entrepreneurs and startups. Graham is a founding member of Startup Taranaki and has recently become an approved Callaghan Innovation Service Provider and a Design Sprint facilitator. His work always starts with the problem.

Katherine Blaney is a freelance business process specialist and co-founder of Do Box, an innovative (and recently-launched) approach to space hire. She's a strategic thinker with a methodical approach that ensures all details and risks are taken into account. She has worked with businesses to create efficient processes with a view to digitising workflows. Her user-focused perspective has helped create products that are efficient and delightful for users. Katherine is also a Design Sprint Facilitator.

Brought to you by Venture Taranaki: Powering the Taranaki Entrepreneurship Ecosystem

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Venture Taranaki

25 Dawson Street

New Plymouth, Taranaki 4310

New Zealand

View Map

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