Environmental Behaviour Through The Lens Of Value-Belief-Norm Theory
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Environmental Behaviour Through The Lens Of Value-Belief-Norm Theory

The second of a special three-part master class series with Prof. Marijn Poortvliet from Wageningen University.

By LU CoE - Transformative Agribusiness

Date and time

Thu, 8 May 2025 2:00 PM - 4:00 PM NZST

Location

Lincoln University

85084 Ellesmere Junction Road Lincoln, Canterbury 7647 New Zealand

About this event

  • Event lasts 2 hours

Join us for the second part in a special three-part master class series with Prof. Marijn Poortvliet from Wageningen University. In this session, he will introduce the Value-Belief-Norm (VBN) theory as a framework for understanding environmental decision-making, as well as other theoretical approaches. This session will provide an overview of the methods and theories Prof. Poortvliet employs in his research, offering attendees a deeper understanding of how values, beliefs, and personal norms drive pro-environmental action. By exploring these perspectives, participants will gain insights into behavioural change and potential avenues for collaboration in sustainability research and practice. Be sure to check out the other sessions in this series for further insights into environmental psychology and behaviour.


Timings

2.00pm: CoE Introduction

2.05pm: Masterclass session with Prof. Marijn Poortvliet

3.20pm: Summary

3.30pm: Speaking finishes, guests network

4.00pm: Event finishes


Thursday 8 May

2.00pm - 4.00pm

Patiki, Waimarie Building, Lincoln University



Organised by

The Centre of Excellence, Transformative Agribusiness, is dedicated to enhancing sustainability in the food and fibre sectors. It supports the development of new products and ways of working that increase economic and social value while reducing the environmental impacts of agribusinesses.

Drawing on international best practice, the centre brings together researchers, policymakers and industry to assess the feasibility of transformative agribusiness in Aotearoa New Zealand and develop tangible solutions.

Free