Spaces are limited. North Asia Centre of Asia-Pacific is pleased to be able to provide the opportunity for our community to attend subsidised half-day workshops, exclusively for exporting businesses looking to keep pace in the China market.

You will take away a range of go-to-market strategies and tools that will help you to embrace new growth opportunities.

This workshop explores principles and practices that help businesses master fast developing markets using examples of firms successfully competing in China.

We will explore the following topics:

• Speed and micro segmentation in China
• Speed and the need for‘hyper’- personalisation in China
• Sensing trends rapidly in China

Workshops are facilitated by, Dr Antje Fiedler, Senior Lecturer and Dr Benjamin Fath, Senior Lecturer