From Curious to Customers - How to Create Converting Lead Generation

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Lead generation is one of the most effective conversion tools.

About this event

We’re serious about the power of lead generation as one of the most effective tools in converting the 30% of your web visitors from curious to ready to talk or buy.

I’m not talking about those disappointing “Wait, did I waste an email to get this???” stuff we’ve all suffered through

I’m talking about meaningful, helpful and “gap finding” lead generation that helps you filter and find your target audience, helps them build trust with you, and get ready to buy from you.

In this 90 minute webinar I am going to share with you the following:

  • Why lead generation works
  • The must haves of great lead generation
  • Why we recommend checklists
  • How to adapt this for your audience
  • What steps you need to work through to make a Lead Generation live
  • How to create a checklist
  • What a nurture sequence is
  • How to write a nurture sequence (using our template
  • What to do with it once you’ve created it!


  • You will get to keep the recording of the webinar to rewatch (or watch if you miss the live option)
  • You will get a workbook to work through your process
  • You will get a step by step process flowchart.
  • You will get a Canva template you can adapt for your own lead generation
  • You will get a google doc of email templates to use for your nurture sequence

The end result?

You’ll be able to create a full lead generation sequence to grow your business.

*There is an expectation that you will have a clear understanding of who your target audience is, and what you are selling them for this webinar.

*We do not show how to set up the email nurture sequence on your email platform, but we do walk through the generic steps required

This is suitable for all business types but lead generation particularly suits SERVICE BASED BUSINESSES.

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Organiser Identify Marketing

Organiser of From Curious to Customers - How to Create Converting Lead Generation

Our mission is to help small business owners become more confident and capable in thier marketing.


We understand the time pressures, budget issues and constant pulls of "everything else" on your time and energy


Our job is to make marketing simpler, helping you make decisions that fit your business best.


We do this through:

  • Free webinars
  • Free inperson events
  • Our free online training school
  • Our engaging and supportive Facebook group
  • Rachel's weekly podcast MAP IT Maketing
  • Paid deep-dive webinars and retreats
  • One-to-one strategy, action plans and training
  • Inhouse work with your team
."Identify makes you feel confident about trying a little bit more…I’ll just have another go. I’ll just take another step." - Liz Oldfield, Milly's Kitchen.We serve small business owners in New Zealand and Australia


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