From Welcome to Customer - An Email Marketing Workshop [November 2021]

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Imagine setting up an email welcome sequence that helps you bring in leads and sales on autopilot?

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That’s exactly what we’re going to teach you in this email marketing workshop.

We’re serious about the power of email, and know it can help you build community and grow your business.

When it comes to email, we see it as a love letter to people who have chosen to hear from you. In this workshop, we’ll take you through the four parts of a great welcome sequence, and provide you with options for those who have already become your customers, and those who have not quite got there yet

We’ll help you write meaningful, informative and compelling emails, and give you a structure you can adopt on your own email marketing platform

In this 60 minute webinar I am going to share with you the following:

  • Why welcome emails work
  • The must haves of great welcome sequences
  • What we do and do not recommend
  • How to adapt this for your type of business (ecommerce/ service based)
  • What to do if someone makes a purchase during the sequence
  • What a welcome sequence is
  • How to write a welcome sequence (using our template)
  • What to do after the welcome sequence is completed


  • You will get to keep the recording of the webinar to rewatch (or watch if you miss the live option)
  • You will get a workbook to work through your process
  • You will get a step by step process flowchart.
  • You will get a PDF of email templates to use for your nurture sequence

The end result?

You’ll be able to create a welcome generation sequence to grow your business.

*There is an expectation that you will have a clear understanding of who your target audience is, and what you are selling them for this webinar.

*We do not show how to set up the email nurture sequence on your email platform, but we do walk through the generic steps required

*There is an expectation that you have a email list, or are ready to start one.

This is suitable for all business types

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Organiser Identify Marketing

Organiser of From Welcome to Customer - An Email Marketing Workshop [November 2021]

Our mission is to help small business owners become more confident and capable in thier marketing.


We understand the time pressures, budget issues and constant pulls of "everything else" on your time and energy


Our job is to make marketing simpler, helping you make decisions that fit your business best.


We do this through:

  • Free webinars
  • Free inperson events
  • Our free online training school
  • Our engaging and supportive Facebook group
  • Rachel's weekly podcast MAP IT Maketing
  • Paid deep-dive webinars and retreats
  • One-to-one strategy, action plans and training
  • Inhouse work with your team
."Identify makes you feel confident about trying a little bit more…I’ll just have another go. I’ll just take another step." - Liz Oldfield, Milly's Kitchen.We serve small business owners in New Zealand and Australia


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