Fundamentals of Digital Marketing
Our Basic Digital Marketing one day course is designed for training business owners and beginners alike the basic skills for marketing online.
Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one day training course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.
Session One: Course Overview
Session Two: What is Digital Marketing?
Marketing on the Internet
Session Three: Creating a Digital Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
Session Four: Extending Your Influence
Making it Real
Session Five: E-mail Marketing
You Can Do It!
Getting Your Message Out
Session Six: Search Engine Optimization (SEO)
What is SEO?
The Search Engines
Working With Others
Monitoring Search Engine Ranking
Session Seven: Advertising Online
What is Advertising?
What Service Should I Use?
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan