Fundamentals of Digital Marketing
$421.44
Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

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Level4 - Conference Room 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

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Description

Fundamentals of Digital Marketing

Our Basic Digital Marketing one day course is designed for training business owners and beginners alike the basic skills for marketing online.


Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one day training course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.

Course Objectives

Session One: Course Overview

Session Two: What is Digital Marketing?

Marketing on the Internet

Popular Strategies


Session Three: Creating a Digital Marketing Plan

Leveraging What You Already Have

Making Our Way through the Marketing Process


Session Four: Extending Your Influence

Sharing Messages

Making Connections

Making it Real


Session Five: E-mail Marketing

You Can Do It!

Getting Your Message Out


Session Six: Search Engine Optimization (SEO)

What is SEO?

Understanding Search

The Search Engines

Alternative Search

Optimizing Keywords

Working With Others

Making Connections

Monitoring Search Engine Ranking


Session Seven: Advertising Online

What is Advertising?

What Service Should I Use?

Making Commitments

Recommended Reading List


Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

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Date and Time

Location

Level4 - Conference Room 24 Johnston St

24 Johnston Street

Wellington, Wellington 6011

New Zealand

View Map

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