Gearing up for China from New Zealand

The Asia New Zealand Foundation proudly presents Glen Murphy, Regional Director for Greater China, New Zealand Trade and Enterprise (NZTE).

Glen will talk about NZTE’s current strategy for China and how it is helping New Zealand companies to gain traction in that market.

He will also provide an update on how New Zealand companies are faring in China, and the challenges they face - including skill-shortages and operating cross-culturally in an ever-changing and complex environment. This event is aimed at businesspeople looking to acquire skills for doing business in China.

Following Glen’s presentation, Michelle Ong, a member of the Chinese Language Network and solicitor with DLA Phillips Fox, will offer guidance on preparing to do business in China based on her experience of operating in that market.

Cost: Free
Time: 5.00pm, for 5.3pm start
Dress code: Business attire
Refreshments will be served

Glen Murphy
Glen Murphy is the NZTE's Regional Director for Greater China based in Shanghai. He oversees key relationships across the region and is responsible for the operations of NZTE’s offices in mainland China, Hong Kong and Taiwan.

Before joining NZTE in 2013, Glen was a New Zealand Beachheads Adviser and had a history of involvement in China business. This began in 2003, when he took up the role of Managing Director, China for The Nielsen Company - leading a 2000-strong team providing information and advisory services to consumer marketing and retailing companies.

Glen moved to Hong Kong in 2009, where he ran The Nielsen Company’s key client service teams across Asia, Pacific, India, the Middle East and Africa.

After leaving Nielsen, he established a Hong Kong based consultancy and training company and worked with New Zealand-based partners to establish an online medical publishing business that has been operating in Hong Kong since late 2011.

He is also an independent director on the board of New Zealand’s Mud House Wine Group.