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This training will give marketers and business owners an overview of the critical changes coming to Google Analytics.
Universal Google Analytics is sunsetting next year, and Google Analytics 4 (GA4) is here to take its place.
Analytics may not be sexy but it is critical to getting success with your marketing.
It's important for any businesses currently using Google Analytics to start thinking about making the switch early to GA4. Switching early means ensuring historical data when you can no longer access the current version and being ahead of the game when it comes to using the new system.
GA4 is Google's revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?
Get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer or business owner.
You will learn
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About the presenter
Quentin Weber lives and breathes online advertising, analytics and SEO as Founder of specialist PPC agency, Unbound. He has over 17 years in the marketing and advertising industry.
Unbound is one of the top 3% of Google Ads agencies in New Zealand and help a wide range of clients get success online. Some of their clients are household names like JB Hi-fi, Wingers, 30 Seconds, Greenlea Meats, Flooring Design, Flex Fitness & Rayglass.
