Growth Marketing

Growth Marketing

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Online event

Growth marketing in 2022 with Rebekah Campbell, Author, Entrepreneur and WellingtonNZ GM of Business.

About this event

Whatever you did to attract customers in 2019 or 2020, probably isn't working in 2022. In this, the final event in our digital marketing workshop series, our host, Rebekah Campbell will share tactics and hacks business owners can use to grow their businesses now.

We’ll cover a broad range of topics, including the growth marketing framework tech companies use and how any business can apply the same thinking. Rebekah will share the top tips and growth hacks she's used to launch her own products and that the WellingtonNZ team have seen in market this year.

This program will be a combination of content and discussion and is based on real stories and examples of what’s working. The tactics are relevant for anyone who is using online marketing to promote a product or service. This could include eCommerce businesses, retail, tech startups, service businesses and creative businesses such as podcasts and books.

You will learn:

• Fundamentals of Growth Marketing including an overview of the five channels that scale.

• The four reasons customers who show interest in your product don't convert to purchase and what you can do about it.

• Getting people talking: How to drive referrals for your product without paying commissions

• How to leverage LinkedIn: Build an engaged audience and grow your email list

• The new rules of Facebook: So much has changed with the introduction of iOS 14 as well as new policies for Facebook & Instagram advertising. Learn how these changes impact the traditional funnel approach and how you can still leverage Facebook ads to build an audience (but you have to be clever!)

• Forming and leveraging partnerships: Widen your view of potential partners. Learn what makes a good partner (usually not the one with the biggest database) and how to approach them to create shared value.

• Get mainstream media: And have it actually drive sales

• Podcast and blogger outreach: You don’t have to pay influencers

We promise this webinar is packed with content and tactics that’ll spark ideas you can do straight away.

About the expert:

Rebekah Campbell has launched the careers of bands (Evermore, Matt Corby, Lisa Mitchell and more) and technology businesses including Hey You which is now used by more than 1 million Australians to order and pay at cafes. She’s written business columns for The New York Times and the Australian Financial Review, hosted webinars and courses and in 2021 published her first book ‘138 Dates’ through Allen & Unwin. Rebekah is currently the GM of Business and Innovation at WellingtonNZ and is host of our digital marketing workshop series.

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