Global consulting firm BCG, predicts the value of the global green economy will reach NZD$9.4 trillion by 2030. This presents one of the largest economic opportunities in decades for New Zealand, given the country’s 100% Pure brand, pristine natural environment, abundant renewable energy resources, and sustainability-minded society.
Agriculture and food production play a vital role in the New Zealand economy, contributing approximately NZ$40 billion in annual exports, representing 67% of goods exports and 47% of total exports. Despite the sector's strength, it is responsible for 48% of the country's gross greenhouse emissions, mainly from animal product production. With increasing scrutiny from consumers and governments demanding reduced emissions and enhanced sustainability, New Zealand needs to transition to sustainable farming practices. The country is well-positioned to lead the global sustainable agriculture and food sector, as its agricultural products boast some of the lowest carbon footprints worldwide. However, the industry faces challenges such as the rising demand for premium and environmentally friendly agricultural products, decreasing costs of agri-tech, the emergence of alternative proteins and milk, and governmental efforts to reduce environmental impacts through policies and regulations. New Zealand's agricultural sector must adapt to these trends to stay competitive and capitalise on opportunities for sustainable growth.
New Zealand has the potential to lead the world in sustainable agriculture by capitalising on the trend of ‘premiumising’ food through the production of natural and sustainable products. This involves enhancing the sustainability of existing products and expanding into new categories, incorporating greater supply chain transparency, ethical sourcing, and certifications. Additionally, New Zealand must aggressively invest in research and development (R&D) to reduce agricultural emissions, particularly methane, in its pasture-based farming system. With over 90% of emissions being 'hard-to-abate' in the agricultural sector, collaborative efforts with peer organisations and government support, such as the NZ$339 million investment in the Centre for Climate Action on Agricultural Emissions, are crucial. Emerging technologies and best practices, including agri-tech and regenerative agricultural techniques, can further reduce environmental impact and enhance productivity. Companies in NZ are already adopting innovative technologies to improve efficiency and sustainability in milk processing.
Join us for the first Innovation Series event this year, where we are exploring the global megatrends set to hit New Zealand in 2024. The growth of the green economy and expansion and development of economic activities that prioritise environmental sustainability, resource efficiency, and the reduction of negative impacts on ecosystems in New Zealand is such a vast topic and one that we hope you will join us to explore and be a part of the conversation for.
Timings:
10.00am : Networking
10.15am : Welcome & introduction
10.25am : Keynote address 1
10.55am : Keynote address 2
11.25am : Keynote address 3
11.55am : Panel discussion/Interactive Q&A session with audience
12.15pm : Speakers pose questions for audience
12.30pm : Speaking finishes, lunch/networking
1.00pm : Session conclusion / action points presented to group
1.30pm : Event Finishes
