$108.50

Headline Act: Get noticed by the media in 2021

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Hawke's Bay Business Hub

36 Bridge Street

Ahuriri

Napier, Hawke's Bay 4144

New Zealand

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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
An essential seminar that will prepare you and your business for tackling positive media coverage in the new year.

About this Event

Is 2021 the year you'd like to see your business in the media?

Approaching a journalist with your story idea, or to promote your business or brand, can be terrifying. You might have questions: Will the media even be interested? Is sending a press release a good idea? And what if I have to give an interview?

Fiona Fraser, Director of public relations firm Contentment Agency, is an accomplished media relations practitioner, writer and coach who brings 18 years of media-side experience to her work with local and national clients.

Formerly a journalist and magazine editor (NZ Woman’s Weekly, Woman’s Day, The Australian Women’s Weekly - NZ edition) she founded her business in 2018, after moving with her family to Hawke’s Bay.

Now, she delights in sharing her expertise and insights with FMCG, corporate and creative clients across New Zealand, as well as writing for Kia Ora magazine, women's titles, digital platforms such as The Spinoff, and others.

In this two hour session you'll learn what public relations (PR) is and how you can benefit from it, what makes an appealing story for media - or, if you're short on ideas, where to start - when to send press releases and how to structure them.

You'll come away with a deeper understanding of:

* The post Covid media landscape in NZ - a who's who!

* How and when to reach out to media

* What makes a story that media will sit up and take notice of

* How to build up media contacts and relationships

* How to approach journalists, and what they need from you

* Crafting a compelling press release

* Choosing a spokesperson - and preparing for an interview

This will be a pacey and interactive session, so do come with your questions and a sense of fun.

Make 2021 YOUR year to shine.

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Date and Time

Location

Hawke's Bay Business Hub

36 Bridge Street

Ahuriri

Napier, Hawke's Bay 4144

New Zealand

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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