How much should you spend on marketing

Businesses know that great marketing is a key indicator of success, but how much should you spend on marketing? While great marketing can be transformational, there are numerous case studies of organisations who spent large for little return.

To inform your marketing investment decisions, we’ve enlisted the help of Dave Hockly, the founder of Data Story. A specialist analytics and optimisation agency dedicated to measuring and improving the return on investment organisations get for their marketing spend, Data Story has worked with some of New Zealand’s biggest brands. Working across multiple industries, including tourism, banking, export, IT, real estate and many more, Dave’s been charged with helping Destination Queenstown, Cardrona, The Co-operative Bank, NZTE, Microsoft and Harcourts, amongst others.

This session will cover:

- How to set your marketing budget

- How to measure your marketing’s ROI

- How to align your marketing with the overall strategy for your business.

Join us on the 10th of August in central Wellington to hear how Data Story has added tens of millions of dollars to the bottom line of some of New Zealand’s biggest brands.

Format:

9am-9.40am – Presentation

9.40am-10am – Open forum, including Audience Q&A

We hope you can make it!

We are following the Events Sector Voluntary Code. More details on this code are available here.