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How Supermarkets Work Operationally for Suppliers - Join us in store & hear...
Tue 2 May 2017, 9:30 AM – 12:30 PM NZST
Estute - powered by KPMG in partnership with The FoodSouth, Foodstuffs,
Progressive, Nielsen and IRI brings to you a one of a kind workshop series
for F&B manufacturers looking to improve their effectiveness.
The supermarket has said ‘yes, we would like to sell your product’. What next? You
will benefit from understanding what happens to your product and how to maximise and
influence each stage of your product’s journey, from the time it leaves you, to
it arriving in store, to it going on the shelf, to it being purchased by the
Outcomes of this workshop:
Understand the difference between the Head Office & Direct to Store approach to ranging your product.
Learn which operators practise the Head Office or Direct to Store approach, or a combination of both.
Understand the impact on your value chain of a Head Office vs a Direct to Store approach.
Understand the Category Review process, how Category Decisions are made & the implications this process has on your planning.
Understand distribution networks, how your product could make it to retail stores & the impact this will have on your value chain.
Learn what the retailer does & doesn’t do with your product when it arrives in store.
Understand the different options you have as a supplier to service your retailers at a store level.
Learn how to do a store visit; sign in, health & safety requirements, who to meet with, where you are allowed to go in store, where your stock will be, what you can & can’t touch & change on shelf, how to process credits, how to influence orders, who to speak with to book an instore promotion, for example.
Understand from the retailer what you can do in store to put your company & your product in the best position to succeed.
You may be eligible for a 50% subsidy on the cost of this course if you are a small business.
*To find out if you are eligible for a subsidy please contact Liz Foxwell-Canning liz.foxwell-canning@cdc or Kate Iles firstname.lastname@example.org
BComm Mktg BPhyEd
Patrice has over 20 years Consumer Markets and FMCG experience. With an intimate knowledge and experience in the NZ grocery industry Patrice also spent a number of years in the UK managing commercial projects with some of the world’s biggest brands; Powerade, Coke, FIFA and XFactor, and retailers; including Tesco creating profitable growth strategies.
Patrice is results focused and assists you to identify, qualify and quantify your customers, markets, channels, segments and product plans to drive profitable growth.
Patrice specialises in customer analysis and ensures that the customer is at the centre of commercial strategy.
Prior to joining KPMG Patrice was successful as a founding partner of estute+, specialising in strategy development and implementation with a portfolio of clients in all stages of development