Workshop outline:

Presentation

Intro to Roady
Tips to building a following
Current social media trends
Content ideas for your business
How to take better photos for social media
A guide to short form video content (the big opportunity)
Q & A's

Activity

A practical session filming and taking photos for social media

Editing session

Easy to use Apps/ tools
Basic photo editing for social media
Basic video editing with a focus on short form video content
Posting & how to maximise your reach

Please bring:

A camera phone, GoPro or camera

Please download these apps on your smartphone:

Adobe lightroom Photo Editor (free)
Splice Video Editor (free 7 day trial). Please note that after this trial you will be billed $4.99 weekly unless you cancel your subscription.

About Roscoe Price Moor and Roady

Behind Roady is Roscoe Price Moor, a kiwi with a thirst for travel.

Roscoe is based in Lower Hutt with his partner Charlotte and English Pointer pup Maisy. When he's not travelling he's either on a sports field, running the local trails, booking concert tickets or enjoying a craft beer with mates.

The Roady journey began in 2017 when he set out to uncover the real gems of New Zealand and document his travels online.

Roady started out by offering customisable road-trip packages to the international market. While the tours were going well, putting together these customised itineraries was very manual and lacked scalability. In 2021 he decided that by developing an app, travellers would have a more streamlined experience - and ultimately better travel stories.

Roady's Bucket List App, launching October 2021, brings New Zealand experiences to the palm of your hand, making it easy to find new adventures, create wish lists to tick off as you go, then share with your mates.

When it comes to marketing Roady and the upcoming app, Roscoe has put a huge amount of effort into social media over the last few years and has been able to build a large and engaged online community. He learnt that while it’s difficult to compete with big players in the SEO and paid digital space, through social media you can get huge organic reach based on how good your content is.

In the last 30 days, posts from Roady have reached 990,000 people - all for free.

Through compelling and human-centric visual content, Roscoe has been able to grow a following of over 54,000 people across Instagram, Facebook & TikTok. This includes a 100% growth in the last 12 months. You can check out the Roady Instagram here.

Roscoe is passionate about helping others build an engaged community online. In his workshops he shares the strategies he's used to build a brand through social media, he discusses current trends and provides a hands-on session to level up your content creation and editing skills.

How to Create Great Social Media Content

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