LinkedIn - How To Consistently Create Leads For Your Business

Final workshop of 5 to help you build your business using social media plus meet and network with local business owners in Selwyn.

LinkedIn is the unsung hero of the social channels. We will share 4 steps to generate consistent leads into your business.

There's a BIG opportunity on LinkedIn for most business owners. Majority of us don't have a good profile and basically ignore LinkedIn a the 'boring party guest of social media, who rarely shows up and hovers in the background'.

LinkedIn has 500m registered users, with 250m of those active weekly. But importantly only 3m of those users post regular content on the platform...so it’s easy for you to stand out and get seen.

We’ll cover:

1) Pimping Your Profile

• the importance of a good profile headline

• Your 'About' section

• specificity wins!

2) How To Connect With Exactly The Right People

• how to search using the Boolean search criteria

3) How To Start Meaningful Conversations

4) How To Convert Conversations Into Sales – without being salesy.

LinkedIn is NOT just for B2B businesses. It is a ripe bed of opportunities that has undergone a huge transformation in recent months. Recently described as ‘the ‘new Facebook, as it was in 2012,’ LinkedIn offers us all huge opportunities that are largely untapped. This workshop will share how to unlock those, without wasting time or being ‘salesy’.

The second part of the evening will focus on getting to know the other attendees in a Networking environment.

This workshop is the first of a series of 5 Social Media Workshops

Each workshop stands alone, but together they give you a full social media ‘system’ you can put in to place, that works, without spending hours each week.

By the end of these 5 workshops, you'll be able to...

• Clearly identify your most important customers and understand how to research and build optimised audiences for your organic content and ads.

• Craft compelling offers that resonate with your audience and convert them into buyers.

• Master the ‘Marketing Club Method’ of leveraging the ideal balance of organic and promoted content.

• Create social media KPIs (Key Performance Indicators) that relate directly to your real world metrics for leads, sales and customer acquisition costs.

• See a significant improvement in your lead generation and sales results.

Each workshop will include a workbook with a copy of the slides, plus we will make available additional resources and training videos to help you get this done.