How to Plan, Develop and Write Content that will Rock your Brand

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Mermaid Waters Hotel by Nightcap Plus

97 Markeri Street

Mermaid Waters, QLD 4218


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Social Media Content Workshop - Gold Coast

About this event

Having great content for your social media channels is one of the key factors to building a great brand, getting customer engagement, and making sales.

We have all heard that saying – Content is King. This is more prominent now than ever before as we enter a digital age where more content than ever before is being shared daily. These statistics may blow your mind.

As we live increasingly in an online world, quality content delivered at the right time, in the right place and to the right audiences is more crucial now that it has ever been before. Knowing what type of content to post on different social media channels is only the beginning. It is important to understand the psychology of the content that is being posted, the brand story that you will build around your content, and the engagement of your audience within the content.

The biggest issue that businesses face when it comes to content is the time that it takes to either produce good content or curate good content. Many business owners do not know where to start, and if they do, there is the 'overwhelm' factor of having to be on social media channels regularly.

During this workshop, we will cover:

• Content strategy

• Creating content

• Repurposing content

• Curating content

• Measuring and automating

Module 1 – Strategy

Many businesses do not have a content strategy. They do not know who their target audience is and they develop content haphazardly. There is proof now that businesses’ social media will grow by 40% with a good content strategy.

During this workshop, we will:

• Identify the best target audience for your product or service

• Build personas around this audience

• Work out the features, advantages, and benefits of your product and

• Work out which Social Media channels and online assets you need to be working on

• Work out how often is right for you and your business to post content.

Module 2 – Content Planning

Join the fun, interactive exercises to build your content plan for the next month and get worksheets with examples of content that you can use for your industry. Learn about building your brand story and get a worksheet for ideas to blog and produce videos.

Module 3 – Creating Content

Learn the importance of engagement, social listening, and social selling. During this module learn how to:

• use different applications to create content

• write a blog that attracts an audience

• understand the legal implications of using photos from the internet and

• we will do a quick Facebook live video

Module 4 – Re-purposing Content

Take content that you have developed and use it in different ways on different channels. Eg. How to take a video and turn it into a blog and then also turn the blog into sayings, etc.

Module 5 – Curating Content

Learn how to choose content that:

• can be shared to your different social media channels

• aligns with your brand message

• can be used to create content for your brand

Module 6 – Measuring and automating

During this module, get insights on applications that can help you to automate your social media and content.

Learn how to measure which content is working best for your brand.

If you think that this workshop is for you, then book your place.

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Mermaid Waters Hotel by Nightcap Plus

97 Markeri Street

Mermaid Waters, QLD 4218


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Organiser The Online Business Academy Ltd

Organiser of How to Plan, Develop and Write Content that will Rock your Brand

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