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How to Sell Books and Ebooks Online

Digital Strategies Limited

Friday, August 30, 2013 from 9:30 AM to 4:30 PM (NZST)

How to Sell Books and Ebooks Online

Ticket Information

Ticket Type Sales End Price * Fee Quantity
1-day Workshop plus bonus Online course (Standard fee)
PLACES STRICTLY LIMITED. Fee for 1 person, includes full day live workshop plus 4 months access to the online course Digital Marketing 101 for Ebooks.
Ended NZ$275.00 NZ$0.00
Earlybird Discount Ticket
Save $50 by reserving your place early. Fee entitles you to 1 day live workshop plus bonus 4 months' access to the online course Digital Marketing 101 for Ebooks (US$147 value).
Ended NZ$225.00 NZ$0.00
* Prices include GST

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Event Details

The rules of book marketing have changed: Learn how today's cutting-edge authors sell online


Digital Marketing logo

It's now essential for authors to master online marketing. Traditional marketing methods leave large gaps as readers increasingly discover and buy online, and ebooks open up global sales opportunities to the online-savvy marketers. This course takes you from the basics to the techniques used by the experts.

What you'll learn

  • How all the rules change when there’s no physical book – and what takes their place
  • How Amazon really works, and how you can use this knowledge to boost your sales
  • How to plan your next online campaign using our special Digital Marketing Planner Template
  • How to stand out online
  • How to set-up and use an website or blog as an online marketing hub
  • Expert tips on using reading communities and social media to build buzz and sell books
  • How to produce covers that sell
  • And much more

How this course works

Not everyone learns in the same way, or needs the same information. So we use 'blended learning' to help you understand and master the new skills you need. The course has two parts:

  • Classroom instruction
  • A related online course that you can take in parallel to reinforce and expand what you've learned

This means you get the best of classroom learning (a tutor to help you with the basic concepts and skills) combined with the strength of e-learning, to learn at your own pace from anywhere.

Who should attend

  • Writers who want to market their books and ebooks online, to a New Zealand and an international audience 
Course Instructor
 

Martin Taylor is one of New Zealand's leading experts in digital publishing. He is a regular speaker and commentator on digital developments in publishing, and has more than 20 years experience in online and print publishing in New Zealand and internationally. He’s also the developer of online courses sold to digital publishers around the world.

 

Programme


SESSION 1

How online marketing works for books and ebooks

  • How all the rules change when there’s no physical book – and what takes their place
  • When to start your marketing

Step 1: Get your identity and messaging right

  • Setting your campaign goals
  • The 5 steps of an online campaign
  • Print and ebook marketing: What's in common, what's different

Building an online marketing ‘platform’

  • What is your online platform?
  • Finding the key influencers and making online connections
  • 8 essential tools for online book and ebook marketing
  • Insights from the experts: A look at a successful ebook marketing platform

SESSION 2

How to get found online

  • The importance of search engine optimisation
  • Using keyword research and analytics
  • How to optimise online book metadata for selling
  • Book covers that sell online

Setting up a website or blog

  • How to make a book or author website that will keep selling
  • Successful and sustainable blogging
  • Insights from the experts: Website and blogging successes from the book world

LUNCH

Own arrangements. There are several excellent cafes nearby.

SESSION 3

Smart uses for social media

  • Why authors and publishers need social media
  • Which social network is the right one to use?
  • When and how to create a sustainable social presence

The social media heavyweights: How to use Facebook or Twitter

  • The basics of marketing with Facebook
  • How to use Twitter to market
  • Insights from the experts: Facebook and Twitter successes from the book world

Beyond Facebook and Twitter

  • Book genres and niche social media: LinkedIn, Pinterest, YouTube and others
  • How to use Goodreads, Shelfari and the online reading communities to sell books
  • How to make inexpensive book trailers
  • Insights from the experts: Some innovative uses of niche social media channels

SESSION 4

Using email and online advertising

  • Why email is at the heart of online marketing
  • How to build lists and set up email marketing campaigns
  • How online advertising works – and when it can work for ebooks
  • The importance of online measurement and tracking

How to turn online bookstore browsers into buyers

  • Clever online merchandising methods that can dramatically lift your sales
  • Case study: How Amazon works, and how you can use this to boost your sales
  • How the major ebooksellers compare
  • Working with Kobo and other online retailers and distributors

Putting it all together: Plan your next online campaign

  • Checklist: Here's our starter list of what should go into an online campaign
  • Planner: How to use our special Marketing Planner Template to create an online marketing plan

Note: This programme is subject to change.

About the Online Course


Where can I find out more about the online course? The online course component is Marketing 101 for Ebooks. Follow this link for full details. Four months' online access (regular price US$147) is included in the course fee.

Is it essential to do the online course too? The online study component is optional but highly recommended.

Is there a discount if I don't use the online course? Sorry, there is no discount if the online course isn't used. All attendees will receive an online membership to the course.

Have questions about How to Sell Books and Ebooks Online? Contact Digital Strategies Limited

When & Where


Jubilee Building
545 Parnell Road
Auckland, Auckland 1052
New Zealand

Friday, August 30, 2013 from 9:30 AM to 4:30 PM (NZST)


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Organizer

Digital Strategies Limited

This event is organised by Digital Strategies, a digital media consultancy and trainer based in Auckland, New Zealand. Its principal, Martin Taylor, is one of New Zealand's leading experts in digital publishing and is a regular speaker and commentator on digital developments in publishing. Martin has more than 20 years experience in online and print publishing in New Zealand and the US, most of it in the technology arena.

  Contact the Organizer

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