How to use Google Analytics to grow your business

I get it – Google Analytics can be overwhelming! What do you look at? What does it mean? Why do you even need to look at it?

Over the past decade, I have been working with businesses to grow them using digital marketing. I have helped over 50 businesses to grow by monitoring and analyzing their Google Analytics data, and making data based decisions to improve their sales and enquiries. Prior to this, I worked for Statistics New Zealand in their website team, and also ran the internal training for staff to teach them how to use Google Analytics.

With this knowledge and experience, I have created a workshop which will help you to understand how to use your Google Analytics to make improvements to your website and marketing which will help you to get more sales and grow your business.

In this workshop, I’m cutting through the confusion, and outlining the Google Analytics Metrics that every business owner should understand, and keep tabs on – because if you learn these, you can use them to make informed, and powerful decisions about your website and business.

What you will learn:

How to access analytics - I start off with the basics – how to check if you have analytics installed, and how to access your Google analytics account.

What it all means - I break it down into simple bit size pieces and explain what each number means, what to look for, what’s good and what to expect.

What numbers you need to know - I go over the numbers you need to look at and why they are important.

How to use the information to grow your business - And most importantly, I talk about how to use this information to make decisions about your website and marketing to get more sales and grow your business!