You’ve probably heard of Design Thinking and Customer Experience (CX) by now – and you’re ready to discover how these principles can make a real difference in the real world.

We’re thrilled to have Russell Douglas (founder and principal strategist at D&Co - www.dandco.nz) share some of his consultancy's leading work in CX with us. He will provide an overview of D&Co’s proprietary Experience Innovation System and the delivery pathway they use to help companies like Z Energy, Mitre 10, Southern Cross and New World develop what D&Co refer to as the CX 'Moments that Matter' Strategy. This system has also been effectively used to develop world first ideas like Fastlane and Sharetank for Z Energy and campaigns for New World as well as a range of other CX and innovation programmes.

With the country in lockdown Russell has approached this session a little differently. Over talking into the void via Zoom keynote talks, he has very kindly edited a presentation that he and David Brem, Head of CX & Personalisation at Foodstuffs gave (at a time when they could Keynote out in the wild!) about their journey defining the CX 'Moments that Matter' Strategy for New World. This presentation will be followed by a Q&A where Russell will answer any questions you may have and can share further work and/or methods.

We urge Waikato business and organisational leaders to book their spot for this IdeaSquared, and up-skill their understanding around introducing customer-focused transformation into their business.