Identify your target audience who would be interested in paying for your products/services.

Who is it for?

Anyone launching a new project or business.
Entrepreneurs struggling to attract new customers.
Marketers who not seeing results from their current efforts.

This hands-on workshop is designed to give you a clear and actionable understanding of your ideal customers.

We will move past surface-level demographics to define the core motivations, fears, and daily challenges that drive their decisions.

By the end of this session, you will be clear on

who you are serving and
why they would interact with your brand.

What You Will Get Out of This Workshop

2-4 Defined target audience personas.
A prioritized list of critical pain points that you can solve.
Better solution design and development strategy.
Immediate Content Ideas with AI: Learn how to use simple, free AI tools to instantly translate your persona insights into authentic marketing content and save hours of writing time.
A detailed workbook with lots of examples that you can take back home.

If you are tired of guessing and ready to build a business that is truly needed in the NZ market, this is your next step.

Women entrepreneurship centre brings a unique, eight-year track record working directly within the New Zealand startup environment. Having mentored over 400 entrepreneurs, we have a deep, insider understanding of the most frequent roadblocks and the marketing strategies that succeed with a Kiwi audience. You'll gain targeted, relevant insights—not just general advice.

We look forward to helping you transform your assumptions into a successful strategy!

Identify Your Target Customer