IDNZ | Digital Marketing Strategy 2024 workshop - Auckland New Zealand

Learn how to boost your business at IDNZ's Digital Marketing Strategy 2024 workshop - Auckland New Zealand

By Institute of Digital Marketing New Zealand - IDNZ

Date and time

Mon, 29 Apr 2024 9:30 AM - 3:30 PM NZST

Location

Fickling Convention Centre Mount Albert Road, Three Kings, Auckland, New Zealand

546 Mount Albert Road Auckland, Auckland 1042 New Zealand

Refund Policy

No Refunds

Agenda

9:30 AM - 10:00 AM

Introduction to Digital Marketing Ecosystem, Trends & Insights


In this section, we will delve into the digital marketing landscape overview, trends, and insights for 2024

10:00 AM - 11:15 AM

Customer Journey & Digital Experience


In this section, we will identify the pains and opportunities of the customer journey, channels & funnels, with emphasis on loops experience.

11:15 AM - 12:15 PM

SEO: Keyword Ideas and Planning


In this section, we will develop keyword ideas and plan for SEO to boost online visibility and attract targeted traffic.

12:15 PM - 1:00 PM

Lunch Break

1:00 PM - 2:00 PM

Persona creation and Content Generation


In this section, we will develop targeted content tailored to specific audience personas for your business.

2:00 PM - 2:30 PM

Generative AI for Content Creation


In this section, we will develop targeted content tailored to specific audience personas, using generative AI.

2:30 PM - 3:30 PM

Creating a Campaign Roadmap towards Loyalty Resolution


In this section, we will develop a plan detailing the effective utilisation of specific digital channels and content types for a comprehensive end-to-end campaign.

About this event

Elevate your business in 2024 by mastering the digital marketing strategy targeted on your business.

Join us for an immersive workshop designed to equip you with the essential strategies and tactics needed to grow your business in the dynamic digital landscape of 2024.

Led by expert speakers, you'll explore key areas including SEO, social media, content creation, and more, gaining invaluable insights and practical tips to optimize your online presence and attract new customers.

Stay ahead of the competition and propel your business to new heights in the digital era. Secure your spot now!

Frequently asked questions

What will I learn in this workshop?

The core concepts of digital marketing, including channels like social media, SEO, and email marketing. How to create a marketing funnel to attract leads and convert them into customers. The importance of omnichannel marketing and how to deliver a seamless customer experience.

Who are the speakers at the event?

Our event features expert speakers who are highly knowledgeable in the field of digital marketing. They will guide you through the essential strategies and tactics needed to grow your business in 2024, ensuring you stay ahead of the game in the ever-evolving digital era.

How will this event help my business specifically?

This event is designed to provide you with tailored strategies and tactics that focus on growing your business in the digital landscape of 2024. By gaining insights into SEO, social media, content creation, and more, you'll be equipped with the tools necessary to optimise your business online.

Is this event suitable for beginners in digital marketing?

Yes, this event caters to individuals of all levels of expertise in digital marketing. Whether you're new to the field or looking to refine your existing knowledge, our expert speakers will guide you through the fundamental aspects of digital marketing in a clear and accessible manner.

Why is the workshop fee kept low?

We believe in giving back to our community, especially during these challenging times post-COVID. Keeping the workshop fee low is our way of making essential digital marketing skills accessible to business owners and SMEs who may be struggling to recover their businesses.

What is the refund policy for the event?

Unfortunately refunds aren't possible due to venue and coach fees. If you can't attend, please let us know; we will explore other options like online sessions or rescheduling. Your satisfaction matters, and we're here to assist you.

What will I gain from attending this event?

You'll gain valuable insights and practical tips on fundamental of digital marketing such as SEO, social media, and content creation. These strategies are tailored to help boost your business in the digital landscape of 2024, allowing you to optimise online presence and attract new customers.

Will there be any hands-on activities?

Yes! The workshop incorporates interactive activities, case studies, group discussions, and hands-on exercises to solidify your understanding of the concepts and develop practical skills. This might include brainstorming omnichannel campaign ideas, creating buyer personas, or experimenting with AI

What do I need to bring to the workshop?

A notebook and pen to take notes are recommended. Laptop/Smartphone for keyword research exercises. An open mind and willingness to learn are essential!

What are the benefits of attending this workshop?

A clear understanding of digital marketing strategy. The ability to identify the most relevant digital channels for your business. Practical strategies to create targeted content that resonates with your audience. Knowledge of advanced tactics like using AI and SEO to enhance your business.

How will this workshop benefit my business?

By attending this workshop, you will gain: A clear roadmap to implement digital marketing strategies for your business. The ability to identify your target audience and connect with them online. Practical skills to create engaging content that attracts and converts customers.

I'm still on the fence. Is there anything else that might convince me?

This workshop offers a unique opportunity to learn from industry experts, connect with other business owners, and gain valuable insights in a supportive / interactive environment. Investing in your digital marketing knowledge is an essential step to staying competitive and achieving business goals.

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