IDNZ | Fundamentals of Digital Marketing 2024 - Auckland Workshop

Learn how to boost your business online at IDNZ's Fundamentals of Digital Marketing 2024 workshop on April 21st, 2024 | Auckland New Zealand

By Institute of Digital Marketing New Zealand - IDNZ

Date and time

Sun, 28 Apr 2024 9:30 AM - 3:30 PM NZST

Location

Fickling Convention Centre Mount Albert Road, Three Kings, Auckland, New Zealand

546 Mount Albert Road Auckland, Auckland 1042 New Zealand

Refund Policy

No Refunds

Agenda

9:30 AM - 10:15 AM

Introduction to Digital Marketing Elements & Platforms


In this section, we will delve into the digital marketing overview, trends, and insights for 2024

10:15 AM - 11:15 AM

Digital Marketing Channels & Customer Touch Points


In this section, we will identify the pains and opportunities of the social platforms and digital touch points used by customers in your business.

11:15 AM - 12:15 PM

SEO: Keyword Ideas and Planning


In this section, we will develop keyword ideas and plan for SEO to boost online visibility and attract targeted traffic for your business.

12:15 PM - 1:00 PM

Lunch Break

1:00 PM - 2:00 PM

Persona creation and Content Generation


In this section, we will develop targeted content tailored to specific audience personas for your business.

2:00 PM - 2:30 PM

Generative AI for Content Creation


In this section, we will develop targeted content tailored to specific audience personas, using generative AI.

2:30 PM - 3:30 PM

Creating a Campaign Roadmap


In this section, we will create a plan that outlines how to use specific digital channels and content types effectively for your digital marketing campaign.

About this event

Grow your business in 2024 with the fundamentals of digital marketing targeted on your campaign.

Join us for an exciting in-person event where you can discover the essential strategies and tactics to boost your business in the digital landscape of 2024.

Our expert speakers will guide you through the fundamental aspects of digital marketing, including SEO, social media, content creation, and more. Gain valuable insights and practical tips to optimise your online presence and attract new customers.

Don't miss this opportunity to stay ahead of the game and take your business to new heights in the digital era. Reserve your spot now!

Frequently asked questions

What will I gain from attending this event?

You'll gain valuable insights and practical tips on fundamental of digital marketing such as SEO, social media, and content creation. These strategies are tailored to help boost your business in the digital landscape of 2024, allowing you to optimise online presence and attract new customers.

Who are the speakers at the event?

Our event features expert speakers who are highly knowledgeable in the field of digital marketing. They will guide you through the essential strategies and tactics needed to grow your business in 2024, ensuring you stay ahead of the game in the ever-evolving digital era.

How will this event help my business specifically?

This event is designed to provide you with tailored strategies and tactics that focus on growing your business in the digital landscape of 2024. By gaining insights into SEO, social media, content creation, and more, you'll be equipped with the tools necessary to optimise your business online.

Is this event suitable for beginners in digital marketing?

Yes, this event caters to individuals of all levels of expertise in digital marketing. Whether you're new to the field or looking to refine your existing knowledge, our expert speakers will guide you through the fundamental aspects of digital marketing in a clear and accessible manner.

Why is the workshop fee kept low?

We believe in giving back to our community, especially during these challenging times post-COVID. Keeping the workshop fee low is our way of making essential digital marketing skills accessible to business owners and SMEs who may be struggling to recover their businesses.

What is the refund policy for the event?

Unfortunately refunds aren't possible due to venue and coach fees. If you can't attend, please let us know; we will explore other options like online sessions or rescheduling. Your satisfaction matters, and we're here to assist you.

Will there be any hands-on activities?

Yes! The workshop incorporates interactive activities, case studies, group discussions, and hands-on exercises to solidify your understanding of the concepts and develop practical skills.

How will this workshop benefit my business?

By attending this workshop, you will gain: A clear foundation to implement digital marketing channels for your business. The ability to identify your target audience and connect with them online. Know who and what your customers want per touchpoint.

What are the benefits of attending this workshop?

A clear understanding of digital marketing fundamentals. The ability to identify the most relevant touchpoints for your business. Industry strategies to create targeted content that resonates with your audience on each touchpoint with ai.

What do I need to bring to the workshop?

A notebook and pen to take notes are recommended. Laptop/Smartphone for keyword research exercises. An open mind and willingness to learn are essential!

What will I gain from attending this event?

You'll gain valuable insights and practical tips on fundamental of digital marketing with ai. These fundamentals are tailored to help boost your business in the digital landscape of 2024, allowing you to optimise online your presence.

I'm still on the fence. Is there anything else that might convince me?

This workshop offers a unique opportunity to learn from industry experts, connect with other business owners, and gain valuable insights in a supportive / interactive environment. Investing in your digital marketing knowledge is an essential step to staying competitive and achieving business goals.

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